Global Retail POS - Day 1 Outline

1. Overview & Plan Structure [00:00]

1.1 Product definition

• Genius for Retail is Global Payments' cloud-based retail POS platform for:
  • Small to mid-sized retailers (shops).
  • Simple food operations without full table service (e.g., cafes, bakeries, food carts, food trucks).
  • Age-regulated environments (e.g., liquor, tobacco, vape, cigar, and specific age-restricted items).
• Positioned as a single platform that combines POS with growth tools (analytics, marketing, loyalty, reputation, etc.).

1.2 Plan tiers

• Genius Essentials
  • Core POS: item library, payments, reporting, discounts, inventory management.
  • No bundled value-added services besides the base customer module.
• Genius Advanced
  • Includes all Essentials capabilities.
  • Adds value-added services:
    • Payment analytics (new vs. returning customers, foot traffic, revenue trends).
    • Google Business Profile integration and Google Ads management.
    • Email marketing with templates, automations, and metrics (sent, bounces, opens, clicks).
    • Competitive benchmarking vs. similar merchants.
    • Customer demographics and geographic heat maps.
• Genius Complete (verticalized)
  • Includes everything in Advanced.
  • Adds:
    • Reputation management (review aggregation and response tools).
    • Loyalty (points-based, phone-number-driven program).
  • Offered as:
    • Complete for Shops - general retail and simple food with order-ahead, loyalty, reputation.
    • Complete for Services - service businesses; roadmap includes appointments and cards on file.
    • Complete for Age Regulated - age verification, complex taxes, and age-restricted items.

1.3 Regional availability

• United States
  • Plans: Essentials, Advanced, Complete for Shops, Complete for Age Regulated (Services planned).
• Canada
  • Currently: Essentials and Advanced.
  • Complete (Shops, Services, Age Regulated) planned but not yet available.

2. Hardware & Device Options [00:55]

2.1 Handheld devices

• Pax A920 Max (primary handheld going forward)
  • Upgraded from standard A920:
    • Twice the flash storage and memory.
    • Faster processor.
  • 6.5" full HD screen with slimmer bezels and more modern look.
  • Dual-band Wi-Fi (2.4 GHz and 5 GHz) plus cellular connectivity.
• Pax A920 (legacy)
  • Still used, especially as the paired payment terminal with the Elo Z30.
  • Wi-Fi + cellular, but without the Max's performance and dual-band enhancements.
• Use cases
  • Merchants without a full countertop setup.
  • Mobile/on-the-go use (trade shows, pop-ups, field work, curbside).

2.2 Countertop solution

• Elo Z30 + Pax A920
  • Elo Z30
    • Acts as the main POS touchscreen interface.
    • No integrated card reader.
  • Pax A920
    • Configured purely as a payment terminal when paired with the Z30.
    • POS front end resides on the Z30, not on the payment device.

2.3 Mix-and-match architecture

• Merchant can deploy:
  • Handheld-only.
  • Countertop-only.
  • Hybrid (handhelds + countertop).
• All devices share a common cloud back end:
  • Sales entered on handhelds are visible on countertop and vice versa.
  • Supports mixed environments (e.g., in-store plus event/truck sales).

2.4 Add-on peripherals

• Additional charging cradles for handhelds.
• Printers (local and remote) for receipts or labels.
• Barcode scanners:
  • UPC scanning at POS for speed.
  • Back-office use when connected to a PC (e.g., building item library).
• Cash drawers for merchants still handling cash.

3. Genius Portal (Back Office) [06:47]

3.1 Role of the portal

• Central back office/admin console for Genius for Retail.
• Single place to manage configuration, catalog, users, reporting, and value-added tools.

3.2 User experience

• Shared visual language with POS:
  • Same brand, icons, and design language as the front end.
• Embedded app tray:
  • Quick access to value-added apps (loyalty, email, Google, analytics, etc.).

3.3 Functional areas

• Item library management (SKUs, price, tax rules, categories, modifiers).
• Sales and tax reporting.
• Transaction lookup and management.
• Employee/user management and role-based permissions.

3.4 Marketplace

• In-portal marketplace where merchants can:
  • Upgrade and order additional tools (e.g., loyalty, reputation).
  • Adopt new features as they are rolled out.

4. Core POS Capabilities [08:21]

4.1 Standard POS functions

• Card payments (chip/tap/swipe per device).
• Reporting (sales, taxes, time-based views).
• Discounting at line or ticket level.
• Inventory management appropriate for small/mid retail.

4.2 Dual pricing (cash discounting)

• Cash discounting implemented as dual pricing:
  • Card price and cash price both shown clearly.
  • Customer chooses the option; improves transparency vs. obscure surcharges.

4.3 Tax handling

• Multiple taxes per item:
  • Standard sales tax plus item-specific taxes (sugar, tobacco, alcohol, fireworks/safety, etc.).
• Well-suited to jurisdictions with complex tax setups, especially for age-regulated goods.

4.4 Modifiers

• Supports simple modifiers (size, flavor, add-ons).
• Not intended for deeply nested restaurant-style modifier trees.

5. Virtual Terminal, Digital Invoicing & Order Ahead [09:56]

5.1 Virtual Terminal (VT)

• Resides in the Genius Portal; no separate VT portal needed.
• Used for:
  • Phone payments (card-not-present).
  • Back-office processing when card is not physically present.
• Options:
  • Tip entry.
  • Tax-exempt flag.
  • External invoice/reference number.
  • Custom description.
  • Email/SMS receipts.

5.2 Digital invoicing / Pay-by-link

• Invoices created in POS or portal.
• Customer receives an email with invoice details and a secure Pay button.
• Customer can pay:
  • In store (card-present), or
  • Online via the link (card-not-present).
• Important revenue driver across:
  • Services (job billing).
  • Retail (special orders/pre-orders).
  • Food (catering deposits/balances).

5.3 Order Ahead

• Auto-generated website tied to item catalog.
• Scope: order-ahead with pickup in store (no delivery management).
• Merchant:
  • Links or embeds the site from their main site.
  • Promotes via marketing and QR codes.
• Customer:
  • Browses catalog, places orders ahead of time.
  • Saves as a Progressive Web App (PWA) on their phone for app-like access.

6. Customer Module (CRM Foundation) [14:14]

• Included across all plans.
• Stores customer profiles, spend, and visit history.
• Enables:
  • Lifetime value tracking.
  • Receipt lookup and reprints without the original paper receipt.
  • Future appointments/cards-on-file workflows (especially for Services).

7. Value-Added Solutions (Advanced & Complete) [16:26]

7.1 Payment analytics

• Card-based analytics (credit/debit), not cash.
• Shows:
  • New vs. returning customers.
  • Foot traffic and visit frequency.
  • Revenue trends over time.
• Used to:
  • Evaluate marketing channels (email, radio, mailers, etc.).
  • Run A/B tests on offers and campaigns.

7.2 Google Business Profile & Google Ads

• Google Business Profile
  • Set up and manage hours, location, contact details, photos, and more.
  • Direct impact on search visibility.
• Google Ads
  • Configure and run campaigns from within Genius Portal.
  • Tie campaign results back to payment analytics and demographics.

7.3 Email marketing

• Built-in email platform with:
  • Templates and campaign builder.
  • Automation (signups, anniversaries, etc.).
• Metrics:
  • Sent, bounced, opened, and clicked counts.
• Aims to replace third-party email tools for many merchants.

7.4 Competitive benchmarking

• Uses MCC/SIC and processor data to compare merchant vs. peers.
• Shows:
  • Average ticket size.
  • Customer spend patterns.
  • Competitor busy days and times.

7.5 Customer demographics

• Demographics:
  • Age, gender.
  • Presence of children.
  • Income and education bands.
• Geographic insight:
  • Top postal codes rendered as a heat map.
  • Shows where customers do and do not come from to guide marketing.

7.6 Reputation management (Complete)

• Aggregates reviews from multiple platforms (e.g., Google, Yelp, Grubhub, Facebook).
• Dashboard:
  • Overall star rating and review volume.
  • Breakdown by source.
  • Ability to respond from one place.

7.7 Loyalty (Complete)

• Phone-number-based customer identification.
• Points-based earning and redemption configured by merchant.
• Designed for quick enrollment at the POS.

8. Genius Complete Plans (Shops & Age Regulated) [35:21]

8.1 Complete for Shops

• Segment: wide range of general retailers and simple food operations.
• Includes:
  • All Advanced capabilities.
  • Loyalty and reputation tools.
  • Order ahead site and PWA experience.
• Roadmap includes integrated online store offering around 2026.

8.2 Complete for Age Regulated

• Segment:
  • Liquor, tobacco, vape, cigar, and other age-restricted retailers.
• Emphasis on:
  • Age verification flows.
  • Complex tax scenarios.
  • Future case-pack and liquor-style features.

9. Pricing Model (US & Canada) [1:28:15]

9.1 Structure

• Software: monthly fee based on plan (Essentials, Advanced, Complete variants).
• Hardware: per device/peripheral as:
  • Monthly (rental/financing), or
  • One-time purchase.

9.2 United States

• Full plan set available including Complete tiers.
• Hardware:
  • A la carte SKUs.
  • Pre-configured bundles for quoting convenience (pricing is equivalent, but easier for sales teams).

9.3 Canada

• Currently Essentials and Advanced only.
• Hardware all a la carte (no bundles yet).
• SIM cards available; temporary Rogers SIM issue noted with fix in progress.

10. Differentiation vs. Competitors

• In-house stack:
  • POS, portal, analytics, marketing, demographics, benchmarking, loyalty, reputation, and marketplace largely built and operated by Global Payments.
• Reduced fragmentation:
  • Merchant deals with one support organization.
  • Less reliance on third-party integrations that can cause finger-pointing when problems arise.
• Curated marketplace:
  • Focus on deeply integrated, owned solutions rather than a large, loosely controlled app store.

11. Fit, Non-Fit & Example Use Cases [35:21]

11.1 Ideal merchant profile

• Wants a simple, intuitive POS UI for staff.
• Needs flexibility in hardware: handheld, countertop, or hybrid.
• Has relatively straightforward item/modifier structures.
• Interested in growing revenue via analytics, marketing, and loyalty.

11.2 Not a good fit

• Full-service/ table-service restaurants that need:
  • Table mapping and seat-based ordering.
  • Delivery integrations.
  • Kitchen display systems (KDS) and recipe management.
• Those cases should use Genius for Restaurants instead.

11.3 Example personas

Darius - Bodega / Convenience Store

• Needs:
  • Complex per-item taxes (sugar, tobacco, alcohol, safety, etc.).
  • Age verification for restricted items.
  • Online advertising and competitor benchmarking.
• Recommended: Genius Complete for Age Regulated.

Jim - Food Cart / Food Truck

• Needs:
  • Reduced paper receipt usage.
  • Discount tracking.
  • Order-ahead and pickup experience for customers.
• Recommended: Genius Complete for Shops (order ahead, loyalty, digital receipts).

Ron - Simple Retail Owner Focused on Cash Flow

• Concerned mainly with:
  • Cash flow.
  • Tax and transaction reporting.
• Less focused on advanced inventory and marketing.
• Recommended: Genius Essentials (core POS and reporting only).

12. Q&A / Roadmap Callouts

• New GC26 Genius Countertop device:
  • Certification work underway for Genius for Retail and Genius for Restaurants.
• Free POS with cash discounting:
  • Offered with Genius Advanced, subject to dealer configuration and terms.
• Kiosk availability:
  • No kiosk support in Genius for Retail.
  • Kiosk support exists in Genius for Restaurants and Genius Enterprise POS.